BLACKPINK's Jennie Named Global Ambassador for Vaseline Body Care

BLACKPINK member and solo artist Jennie has been named the global ambassador for Vaseline's body care collection. The skincare brand unveiled a new campaign with the singer on Tuesday, built around her personal body care routine.

The campaign frames Jennie's approach to keeping her skin healthy as part of her daily life, not just a styling step before a shoot or a stage.

"I've always thought body care was just as important as hair or skincare, so this partnership with Vaseline feels very natural," Jennie said. "I enjoy saunas and cold plunges for my skin, and right after, I always put on a moisturizing lotion to keep that glow."

Vaseline said the deal is meant to push the brand's long history in body care into a more current beauty and lifestyle space through a global figure like Jennie, and to spread the idea that healthy skin matters.

Fernando Kahane, global brand vice president at Vaseline, said the brand has spent generations building trust with shoppers through its body care products. "Jennie expresses the confidence and natural glow that Vaseline stands for in her own way," he said.

Since debuting as a soloist and launching her own label, ODD ATELIER, she has become one of K-pop's most active figures in global beauty and fashion partnerships. The Vaseline deal pushes her further into mass-market body care, a category that reaches well beyond the luxury houses K-pop stars are most often tied to.