ZEROBASEONE's Seok Matthew Named Ambassador for Visit Seoul Campaign

ZEROBASEONE member Seok Matthew has been selected as an ambassador for the Seoul Tourism Organization's Visit Seoul campaign, promoting the city to fans around the world.

According to agency WakeOne, Seok Matthew will lead the "Met U in Seoul" campaign, a title that plays on both his name and the phrase "meet you." Through a series of promotional videos, he visits some of Seoul's best-known attractions, including Seongsu-dong, Hangang Park and Seosulla-gil, introducing the city's culture and atmosphere from a traveler's perspective.

The campaign aims to encourage global K-POP fans to explore Seoul through digital content, including short-form videos and social media events designed to boost engagement with international audiences.

Known for his fluency in Korean, English and French, Seok Matthew has built a global following through his activities with ZEROBASEONE. The new campaign marks an expansion of his activities beyond music while highlighting Seoul as a travel destination.

Meanwhile, ZEROBASEONE recently released its sixth mini album, "Ascend," in the United States and is set to release its second Japanese EP, "Kaiki LOVE," on Aug. 19.