'Top-tier' K-Food Event Held in Mexico City..."Come and Eat Shin Ramyun"

Scene of the Shin Ramyun promotional booth operated at the Campo Makte Festival / NONGSHIM

Nongshim is taking Shin Ramyun straight to one of Mexico City's biggest summer crowds. The Korean food company is running a Shin Ramyun promotional booth at Campo Marte 26, a large-scale festival held in the Mexican capital from June 11 through July 19.

Campo Marte 26 blends Mexican food and cultural experiences with art exhibitions, concerts, and live sports cheering events, drawing a wide cross-section of festivalgoers. At its booth, Nongshim is using instant ramen cookers to serve freshly cooked Shin Ramyun to visitors on site. To deal with the heat, the company is also handing out paper fans featuring "SHIN," the Shin Ramyun character, as a giveaway aimed at boosting both comfort and brand familiarity.

Scene of the Shin Ramyun promotional booth operated at the Campo Makte Festival / NONGSHIM

Alongside the booth, Nongshim is running Shin Ramyun promotional videos on large screens installed across the festival grounds. The company previously operated a booth at the same event on July 11, where it served Shin Ramyun to around 4,000 visitors.

"This festival, one of Mexico's signature events, is the perfect stage to communicate Shin Ramyun's 'Spicy Happiness In Noodles' value to global consumers in the most direct way," a Nongshim official said. "We'll keep introducing the taste of Korea's representative ramen to consumers from around the world and grow our recognition in the global market."

Scene of the Shin Ramyun promotional booth operated at the Campo Makte Festival / NONGSHIM

The push reflects how Korean food brands are increasingly treating overseas festivals not just as sampling opportunities but as cultural touchpoints, putting their products inside the same spaces where global audiences already gather for music, food, and shared experiences.