ATEEZ Surges to No. 1 in K-POPIT BOARD Domestic Power Index After their Comeback

K-POP boy group ATEEZ is riding a fast wave of attention in South Korea after returning with new music just four months after its last release.

According to the K-POP analytics platform K-POPIT BOARD on June 30, ATEEZ has climbed sharply on its domestic buzz indicators. The group landed at No. 1 on the domestic Power Index (PWR_KR) with a score of 63. The Power Index combines results from global music charts, social media activity, and news coverage into one number. On the global side, ATEEZ placed fourth with a Global Power Index (PWR_GL) score of 56. The group also took the top spot on the platform's "Viral Conversion Leader" metric with a perfect score of 100. That metric tracks how strongly YouTube music video viewers carry over into Spotify streaming.

The boost follows the June 26 release of the group's 14th EP, "GOLDEN HOUR : Part.5." Title track "BAD" is built on a Brazilian funk rhythm and is performing strongly on charts at home and abroad. On June 29, Hanteo Chart announced that the comeback album had swept both of its main weekly rankings, the weekly album sales chart and the global chart.

The performance side of the comeback is drawing its own attention. Fans have praised the group's signature mix of sharp, powerful choreography and a sleek concept, sharing stage clips on X with comments like "insane form" and "explosive energy." The fandom, known as ATINY, has driven much of that online conversation.

Global interest has also picked up through fashion. Members Seonghwa, Mingi, and Jongho attended Paris Fashion Week, which opened June 24 local time, appearing at events as brand ambassadors or invited guests. Their presence pulled in coverage from international fashion and K-POP audiences.

On June 28, ATEEZ took another step on the global stage by performing as a headliner at British Summer Time Hyde Park in London, one of Europe's biggest outdoor music festivals.

Taken together, the chart numbers, festival booking, and fashion week appearances point to a group using a tight comeback cycle to keep its presence steady across multiple markets at once.